The new Google search results page for desktop has caused a bit of a stir since it rolled out in February 2016. While once featuring three Google AdWords pay-per-click (PPC) ads at the top of the page and multiple ones down the right-hand side of the page, things have...

Thinking of focusing more of your marketing efforts on local search but you’re not sure if it’s worthwhile? Consumers have been using the internet to search for information for well over a decade. Search engines have revolutionized the way we handle everyday life....

Making sure your business is easy to find is the number one key to ensuring your success these days – especially digital marketing success. However, this isn’t as easy as it sounds. The detailed process of helping your company stand out from your competitors can be...

You probably already know how important reviews are in terms of marketing your products and services. They break down the barriers your potential customers may have when trying to decide whether or not to do business with you. Reviews and testimonials can bring a lot...

The change from Google’s 7-pack, to a reduced 3-pack has had a major impact on local SEO. Many businesses struggled to get featured when there were seven spots available. Now getting into the top three can seem like rocket science. The good news is that this goal is...